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building Limero

Build.
Learn.
Repeat.

The visual & verbal identity for Pablo Gamero — a builder who learns by building, and documents the process. Calm, considered, and quietly its own thing, with one warm spark.

Signature teal #61CCBA Accent coral #FF7A5C Voice calm · considered · minimal
01

The idea

This isn't a portfolio or a pitch — it's an honest, dated snapshot of what I'm working on, changing direction on, and learning. Everything here is written for a peer, not a lead. The identity should feel the same way: confident enough to stay quiet, warm enough to feel human.

02

Color

A dark teal world. Teal is the signature and carries structure & interaction. Coral is the single warm accent — used rarely, as emphasis. Neutrals are teal-biased greys, never a default #808080.

Ink
#001414
Primary background
Surface
#0C2624
Cards, raised areas
Teal · signature
#61CCBA
Links, brand, accent
Teal deep
#3E9E8E
Hover, teal on light
Blue · support
#4B98CA
Rare cool second
Coral · spark
#FF7A5C
Rare emphasis only
Text
#F1F1F1
Primary text
Muted
#8CA3A0
Teal-biased grey
The rule

Coral is a spark, not a system color. If it appears more than once or twice on a screen, remove some. Its scarcity is what makes it read as warmth instead of noise — like this callout, the only coral on the page so far.

On ink
I'm running Limero, where I work on real operational problems. → New
On paper #EFF3F2
I'm running Limero, where I work on real operational problems. → New
03

Typography

Fraunces (serif) for headings — warm, writerly, calm with quiet character. Satoshi for everything read. A monospace for data and hex.

DisplayFraunces · 3rem · 500
Build. Learn. Repeat.
H1Fraunces · 2rem · 500
Things I've built, am building, or discontinued
H2Fraunces · 1.55rem · 500
Independent projects
H3Satoshi · 1.15rem · 600
A simple debt tracker
BodySatoshi · 1rem · 400
Most of my time goes into Limero, a long-term project where I use technology to reduce friction in real businesses — by working closely with the problems themselves, not by applying predefined solutions.
LabelSatoshi · 0.75rem · 600
Currently · Updated Jan 12
04

Voice

Calm, considered, minimal. First person, present tense, say the true thing plainly. Show, don't sell.

Sounds like me

A simple debt tracker.
Not a pitch — just an honest snapshot over time.
Things I've built, am building, or discontinued.

Never

Revolutionize the way you track debt!
The #1 tool trusted by thousands.
Unlock your productivity today 🚀
Short sentencesSay the true thing plainly. Length is not depth.
Honest stateShipped, paused, discontinued — no "coming soon" theater.
Peer, not leadWritten for another builder, never for a prospect.
No hypeNo buzzwords, no growth-speak, exclamation marks ≈ never.
05

Shape & motion

Radius
sm · 8
md · 12
lg · 16
pill
D
P
S

Signature moment: the project icons settle into place on hover. One delight per view.

Motion
Micro (color, opacity)150ms
Standard (transform)300ms
Deliberate reveals500ms
Easingcubic-bezier(.4,0,.2,1)
Borders1px teal @15%

Subtle and purposeful. Always honor prefers-reduced-motion.

Using this identity

Point people — or AI — here

This page is the canonical reference. When building anything under the Pablo Gamero name in another project, share this URL and follow the sections above.

My brand identity lives at pablogamero.com/brand.
Follow its color, type, voice & motion exactly.
When in doubt, choose the calmer, quieter option.
Coral appears once per view — at most.